Jerryll Noorden is a former NASA, IHMC (Institute for Human and Machine Cognition), and IIT (Istituto Italiano di Tecnologia) robotics scientist developing exoskeleton (think Ironman) and humanoid (think C-3PO) robotics technology to better mankind. Jerryll has taken his expertise as a scientist and reverse-engineered the Google ranking code into a system that has worked tremendously for him and his students. To be successful in this crazy real estate space, Jerryll believes one needs credibility and an online presence to dominate any market—SEO is about people, not Google! Alongside his life partner, Jess, Jerryll runs a house-flipping business and a real estate investing SEO business. Wield the power of SEO and dominate your space!